AVTORUS LADA — official dealer landing page
// Goal
One metric: the enquiry. The page has to convert a visitor who is comparing the Vesta and the Granta across several dealers at once.
// Brief
Build a page where the saving is immediately visible, the trim can be narrowed with filters, and every major journey leads to a form: price calculation, trade-in, financing, fleet purchase, test drive.
How we built it
An automotive landing page runs on scarcity and a legible saving. The first screen carries the offer and a countdown on the special terms; below it sit two models with price, trade-in benefit and remaining stock. Every figure is backed by disclaimers at the foot of the page: which trim and engine the price applies to, the trade-in conditions, and the fact that the offer is not a binding contract.
The core tool is the configurator: filters for model, trim and engine, with the offer list refreshing automatically. Rather than scrolling a catalogue, the visitor narrows down to two or three options and enters the form with a configuration already in mind.
Stages of delivery
Offer and scarcity
A first screen with the offer, a countdown on the special terms and remaining stock per model.
Two models
Vesta and Granta with entry prices, trade-in benefits, available body colours and a route into the trim list.
Configurator
Filters for model, trim and engine, refreshing the list of offers automatically.
Trade-in and financing
A valuation form and a finance enquiry: fields for the calculation, delivery to a manager, the chosen model pre-filled.
Fleet sales
A dedicated block with preferential terms on fleets of three cars or more and a named corporate sales manager.
Contacts and legals
The Yaroslavskoye Highway address with a route map, opening hours and full disclaimers for both models.
Outcome
The page converts through several independent journeys: promotional pricing, trade-in, financing, fleet purchase, callback request, service booking and test drive. A block with the models in stock and three routes to an enquiry: trade-in, financing and a test drive.
The legal side is covered: promotional terms and limitations sit in disclaimers beneath the relevant blocks.
The site opens in a new tab.
Promotional terms, rates and discounts are shown as the content of the project work at the time it was delivered. They are not an offer from SOLITON; current terms are set by the client, an authorised dealer.
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