Banners and email campaigns

The task in work like this is not to draw something attractive but to hold several brand languages apart. The medtech client speaks through precision: bespoke facial implants, surgical guides, operation planning from a CT scan. Restraint and specifics carry it — you do not need to explain the case in detail, a CT scan is enough and we will propose a finished engineering solution. For email that means a dedicated 600-pixel-wide format built for long vertical reading: an invitation to a hands-on dissection course, the path from CT scan to operating table, the advantages of planning surgery.

The SaaS platform needs the opposite — short product statements on a repeatable grid: the product announcement, objective performance measurement, messenger integration, and Product news emails with five reasons to choose it and an invitation to see it in action. The Web3 protocol works on wide banners with heavy letter-spacing and one idea per layout: the blockchain that learns, launching self-improving agents without code.

A separate layer is applied e-commerce, where a layout solves an operational problem: a notice about a temporary price rise, a dispatch message carrying a promo code as compensation for the wait, a warranty card offering to extend cover to two years in exchange for a review. This is not image advertising but managing a customer's expectations at a tense moment.

33 layouts across every working format for six brands: newsletter emails, posts, stories, wide banners, print and icons. Each brand keeps its own language, from the restrained precision of medtech to the wide-tracked display of Web3.

The applied e-commerce layer is covered separately, where a layout does operational work: explain a price rise, compensate a wait with a promo code, trade a review for extended warranty.