SHOOX — electric vehicle sharing
// Goal
Sell a way of moving through the city — so the visitor installs the app instead of leaving to compare competitors' tariffs.
// Brief
Build a long page that runs from feeling to action: show the ride scenarios, lay pay-as-you-go against passes, and close on installing the app.
How we built it
Sharing is bought on mood and kept on price. So the page works in two layers: an illustrative opening with torn type and paint strokes, then dry specifics about money and machines.
The scenario block answers “what is in it for me”: get to work through traffic, buy flowers and visit grandma, ride the promenade in the evening, get out of town for a picnic, cross the city fast, bring a friend a pizza. That is a list of occasions — the same device used in the preparation block on DAG.TREK.
Tariffs are laid out side by side and honestly: per minute — €1 to unlock, from €0.19 a minute, €0.1 to pause; or a pass — €9.99 a day, €48 for three days, €91 for a week, each converted to an hourly and daily rate so the visitor can see where the value sits. Below are the machine specifics: two people, 45 kph, 100 km range, a helmet included and two on mopeds.
Stages of delivery
Opening screen
An illustrative opening with launch countries and the €0.15 per minute entry price on the first screen.
Why bother
Three arguments — free-floating parking, clean travel, no maintenance or fuel costs.
Ride scenarios
Six everyday occasions instead of a feature list: work, flowers for grandma, the promenade, a picnic, crossing town, pizza for a friend.
Fleet and specifics
A vehicle card with seats, top speed, range, cities and price per minute.
Pay-as-you-go against passes
Per-minute pricing and 1, 3 and 7-day passes converted to hourly and daily rates.
Numbers and close
Fleet and distance figures, CO₂ saved, and a closing block on installing the app.
Outcome
A long page that runs from feeling to tariff and closes on the app install. Both pricing models are shown together, with conversions, so the visitor decides.
The design was produced in English — the service operates across several European countries.
Other cases
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